From child influencers to micro-influencers and celebrities, we can all agree that there’s a lot of buzz about influencer marketing. Social media has evolved to a point where it’s no longer optional — every business could benefit from social media in some way or another. If you’re considering influencer marketing for your 2020 marketing plan, we’ll tell you just how much of a difference it will make for your business.
People listen
Let’s face it. Folks don’t listen to just anyone. They want credibility. Reliability. Clout. To put it simply, they want to know that they’re listening to an expert of some sort. When they see that a makeup vlogger is endorsing a new mascara line, it feels reliable, and it pushes them to take action. Influencers can establish this credibility quickly while also creating a relationship with their followers.
It’s the new-age form of word-of-mouth
Remember back in the day when marketing relied on word of mouth? Businesses were driven by recommendations. Think: hair salons, restaurants, tattoo artists, the works. Now, we have our trusty influencers who can spread the word faster than anyone with the help of social media platforms.
It builds trust
For those of us who have grown up on social media, it often feels like influencers are more trustworthy than traditional advertising. In fact, 63% of millennial consumers trust influencers more than branded advertising, according to Forbes. Bonus points if you can work with influencers who are real about your product — the good, the bad and the ugly!
Zero fluff
Anyone else hate fluffy marketing campaigns? Too many words, visuals that don’t tell a story and slogans that don’t even tell you what the business is about. Most influencers are moving away from fluff — fast. We’re seeing posts that show a typical day in the life of an influencer or videos that break down what things are like behind closed doors. Not only does this establish trust, but it also is more relatable.
Creativity + strategy
Great influencers know how to combine creative thinking with strategy in order to set businesses apart from one another. If you’re planning on working with influencers, make sure they have goals for your business. It’s just as important that you articulate any goals you have for your influencer campaigns.
Mapping out the next move for your business? Consider working with influencers. It’s never too late to start showing off your business!